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Culture Matters!

If you do not address cultural differences in your global training programs - online or classroom - expect to:

*Lose money
*Alienate learners and business partners
*Cause ineffective learning


When your training addresses the cultural preferences, learning styles, and characteristics of your learners, they learn - and you earn - faster!



Expanding Abroad? Avoid Cultural Gaffes
This Wall Street Journal article describes how AlertDriving's failure to culturally adapt its elearning course cost the company $1 million - and 18 months - to fix.


In the News

2012 ASTD International Conference & Exposition
Dr. Edmundson, CPLP and Mr. Michael Jack, Director of Training and Development for Chemonics, International, presented, "Human Capacity Building in Emerging Economies," at the 2012 conference of the American Society for Training and Development (ASTD) in Denver, CO.  You can view the pre-conference webcast for additional information.

Summer Institute for Intercultural Communication 2012
Dr. Edmundson will be conducting a one-day workshop at SIIC on "Culturally Appropriate Instructional Design" on Saturday, July 14, 2012.  Workshop registration is open to the public.  Download the full brochure for more details.  (See the orange section for the one-day workshops.)

 
View Andrea Edmundson, PhD, CPLP's profile on LinkedIn Follow DrEdmundson on Twitter
 

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